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百万级的中国品牌汽车,能卖得出去吗?_我的网站

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一 |     "I think it would be best for President Trump to hold-back on an early announcement," said Earl Rasmussen, executive vice-president of Eurasia Group. "An early announcement may be a distraction from the very critical mid-term Congressional races and provide a mechanism to mobilize the Democratic base. Currently, it looks as if there will be a landslide of historic proportions resulting in a 'Red Tidal Wave' switching both the House and the Senate to a sizable Republican majority.",Politico and the Washington Post reported last week that Trump had met with top Republican donors, discussing the midterms and a potential Trump 2024 campaign. The Post quoted one Trump ally who, speaking on conditions of anonymity, put the odds at “70-30 he announces [his presidential bid] before the midterms.” Others did not rule out that he may announce it sooner than September.,"My own view is that President Trump would better campaign for the candidates he is supporting," explained Rasmussen. "This would give extra attention to the importance of local races; provide his support to the congressional candidates while at the same time getting visibility nationwide without the focus on himself. This could be very positive for the Republican Party and the Trump movement.",Meanwhile, 49% of Republicans place Trump at the top of their list of potential presidential candidates, with Florida Governor Rick DeSantis sitting on 25%, noted US political analyst Don DeBar.,Similarly, a poll by Morning Consult/Politico released on June 29 indicated that Trump has maintained his position among GOP voters, with the majority saying they'd vote for him in a 2024 Republican presidential primary. At the same time, candidates who have either been endorsed or supported by Trump were largely successful during the GOP primaries.,"Should the economy continue to tumble downward, and if the war in Ukraine continues to induce fear of a global conflagration, Republicans may find Trump invaluable, if not indispensable, in capturing both houses of Congresses and a number of state legislatures as well," said DeBar.,Poll: Biden's Economic Approval Rating at 30%, Lower Than Nadirs for Trump and ObamaYesterday, 16:59 GMT,Dems Seeking to Reinvigorate Bases,Democratic strategists are hoping a Trump pre-midterm announcement might help Democrats galvanize their base.,"The American electorate is highly polarized by party, and a combination of a five year wall-to-wall media campaign attacking Trump, along with constant legal and procedural attacks by Democrats, the 'intelligence community' and other organs of what has become known as 'the deep state' has placed him in the role of public enemy number one in the eyes of Democrats," explained DeBar.,This situation, along with Trump's popularity among Republicans and the loss of legitimacy of GOP establishment politicians, "has also created a deep cleavage within that party along the lines of pro-Trump and anti-Trump Republican officials," according to the political analyst.,"As for energizing Democrats to come out and vote against those associated with Trump, clearly this is a part of the Democrat's strategy - the January 6 show hearings are prima facie evidence of this," he said. "But that is a strategy that has failed a number of times, beginning with the 2016 election. And the fact that Biden's numbers are at the same level as Richard Nixon's on the day before he resigned in disgrace means, absent some miraculous turnaround in the economy and a return to normalcy in eastern Europe, Democrats will go down in flames in the fall no matter the type or intensity of mobilization of their voters by any negative campaign based upon hatred of Trump.",House Jan. 6 Committee Subpoenas Secret Service Over Alleged Missing Text Messages on Capitol Breach16 July, 12:44 GMT,House Select Committee on Jan 6 Attack,The Dems apparently hope that the House Select Committee investigating the January 6 protests may throw sand in the gears of Trump and the Make America Great Again movement.,According to Politico, the panel's "much-anticipated hearing" will happen on Thursday. It is expected to feature former Trump White House press aide Sarah Matthews and former Deputy National Security Adviser Matthew Pottinger. Moreover, committee members, aides and allies say that their investigations and hearings will continue past November, with the only "hard deadline" being January 3, 2023, "when Republicans likely take over the House," Politico reports.,"The committee is a circus!" said Rasmussen. "It is even more tragic than the [Special Counsel Robert] Mueller investigation. We have hundreds of people, many held without charges, being kept and tried as political prisoners. This is not about justice; it is criminal what is happening to patriotic people exercising their right to be heard with many being lured onto Capitol grounds. The hearings are a tragedy to our nation’s underlying values.",Rasmussen projects that the Dems "will try to drag the Committee hearings out as long as possible" even though they have not received the reaction that was sought for. The Democratic Party has a lot of failing policies and hearings apparently serve as a sort of distraction. The think tank executive vice president does not think that the Dem’s effort poses an obstacle for Trump, however, like the Mueller Investigation, it could provide additional challenges.,"Clearly, the January 6 Committee is attempting to do a (former President of Brazil) Lula on Trump - tie him up in criminal and other court proceedings to render him either legally or politically ineligible to run, in order to prevent him from winning another term," said DeBar.,However, the political analyst suggested that efforts to delegitimize Trump could prompt fierce resistance from his multi-million base. DeBar does not rule out that "if Trump is barred from running through a process that appears illegitimate in front of those voters, there is a real possibility that it could provoke an actual - and not play-pretend - insurrection, which could, in turn, lead to open civil war."。    

[ 行业] 5月30日,预热了半年的尊界S800终于上市了,余承东亲自为其站台,欲与迈巴赫S级(参数|询价)一较高下。

二 | 作为国产旗舰天花板,顶级黑科技全副武装。

三 | 智能辅助驾驶能力自是不用说,舒适型配置也是极致丰富,相比之下,定价相近的迈巴赫S 480(入门级车型)略显“寒酸”。

四 | 但,在百万级的超豪华市场,这样的“高性价比”能否战胜品牌溢价,占领用户消费心智的高地?百万级的中国品牌汽车,真的能卖出去吗?

风光开场,能否笑到最后?2024年11月26日,尊界S800正式开启预售,预售价100-150万元,关注热度一度冲至峰值,在需要缴纳意向金2万的前提下,预售48小时收获了2108台的订单。这是个怎样的量级?直接对标的迈巴赫S级,近十年内平均月销量最高仅1186台,期间3年月销甚至不过500台。

五 |

数据来源:终端销量
但是,预售高潮过后,关注热度快速冷却。虽然,随后的半年内新车车色、内饰以及黑科技技术相继曝光,也曾一度掀起小波澜,但与此前的高涨相比相形见绌。

六 | 高调抢眼的订单数量能否成功转化为实际购买?还尚未可知。

数据来源:大数据,关注人数数据
有钱人的世界,难以捉摸据调研数据显示,当问到用户“手握150万,你会选择哪款车?”不出所料地更多人选择了拥有百年品牌历史的迈巴赫S480。

七 | 毕竟,不管产品如何,光品牌名称就足以气场十足了。但是,值得欣喜的是,依旧有34.3%的用户愿意选择尊界S800。

数据来源:调研数据。
在50万以上高购车预算用户中,虽然对海外豪华品牌偏好的人占比最高,达到65%,但是对中国品牌的偏好也超过了40%,特别是中国新势力品牌,达到45%,远远高于海外主流品牌。智能化、电动化助力中国品牌形象向着高度迈进。
数据来源:调研数据
传统对豪华汽车品牌的认知已经被颠覆,高达92.3%的被调研用户认可中国品牌的高端身份。其中,认为鸿蒙智行(问界、智界等)、仰望是高端品牌的用户占比均超过了40%;认为红旗和小米汽车是高端品牌的用户占比超过30%。口碑的建立,与产品的进步有着直接的关系。
数据来源:调研数据
高端产品先行,以实力鉴证收获口碑品牌向上高端化,依托的基柱之一就是产品高端化。据大数据,至2025年1-4月,官方指导价50万以上的上市新车中,中国品牌已经占据20.6%的席位,相比2018年增长了20个百分点。而指导价100万以上的上市新车,虽然豪华品牌依旧是绝对主力,占据九成以上的占比,但中国品牌也贡献了6.1%的份额,与2018年相比,实现了0的突破。

八 |

数据来源:大数据,新车型统计不含待售、未售车型。中国品牌包括中国主流品牌和中国新势力品牌
在这些中国品牌高端新车当中,纯电动贡献了半数以上的力量。其中50万以下占比52.3%,100万以上占比53.3%。其次是传统燃油,依旧占据超过20%的份额。
数据来源:大数据,新车型统计不含待售、未售车型。中国品牌包括中国主流品牌和中国新势力品牌
中国品牌高端车并非有价无市赢得高端市场用户的认可,远比生产高端产品要难得多,中国品牌正在一步步践行、努力。据经销商终端新车销售发票价格(裸车含税)数据,旗下推出指导价30万及以上高端车型的中国品牌中,38.9%的品牌平均成交价均超过30万元。

九 | 不过,再向上到50万级便明显势微,除了仰望和猛士全系指导价均超50万没有可比性外,其他中国品牌50万以上销量贡献微乎其微,BBA则展示出百年老牌豪华品牌的实力了。毕竟罗马不是一天建成的,中国品牌的高端化仍任重道远。

数据来源:大数据产品AI营销大脑
好的开始是成功的一半,凭借智能化、电动化的优势,中国品牌正在逐步向上冲击高端市场,或许现在销量还较低,用户更多还停留在关注阶段。但,勇敢的一步已经迈出去了,只要产品力过硬且持续稳定,一定能守得云开见月明。(文/数据分析/ 孙莹 数据提供/吕明、董国德)

十 |

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Published on:08:27:35


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